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Health info too complex for many, says professor

[9 Dec 2012] A health literacy expert says over-complex written information can be dangerous to people’s health and has called on medics to be given training on how to write health information at a readability level that’s appropriate to the readers.

Professor Gill Rowlands of London South Bank university told BBC Radio 4’s Today programme on 7 December that 43% of the adult population of the UK can’t make sense of the literature that comes with their medicines. Rowlands and colleagues sampled a wide range of materials and found the level of complexity required by the text (and its arithmetic) was above the average literacy and numeracy level of the population.

You can still catch the interview on BBC I-Player about 45 mins into the programme; it's available in the UK only till 13 Dec: 

http://www.bbc.co.uk/iplayer/episode/b01p3nqh/Today_07_12_2012/

We’re trying to get hold of the research evidence connected with this study and will add to this story when we get it. 

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