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Duff punctuation marks the lovesick swain

[10 Mar 2013] Would an errant apostrophe stop you meeting the love of your life? This dilemma faced readers of Country Life’s Personal section when they perused an advert from Carpe Diem Introductions recently. The company begins by describing their client as ‘a one-woman man looking for someone to share his life, heart and soul’, a ‘handsome rural entrepreneur’ and a ‘good-looking chap with dark hair and brown eyes, a young and fit 54’.

At this point it’s unclear whether the ‘one-woman man’ has already got one woman and wants another – by the way, the specifications include ‘size 8’ and ‘age 35–48’, thus severely limiting his field of choice in super-obese Britain.

But then comes the really big worry. The rich but lonesome gent is said to have many business’ and properties throughout Sussex including several farms.

Could you, would you, should you spend your life with anyone who thinks the plural of business is business’, even if he is a multi-millionaire? [MC]

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