Plain Language Commission . Clear English Standard


  1. Fall of Troy
  2. Subeditors a dying breed, says new website
  3. Plain language and the courts
  4. Deceptive language – food from fake farms
  5. Pikestaff 75 – read it now
  6. Jottings
  7. Jargon for grown-ups
  8. English to be Latin of EU?
  9. Large amount of amounts
  10. ‘The reason is because’
  11. Clichés – ‘wash down’, again
Go to archive

News & views

Lord Sugar regrets

The permanently-pleased-with-himself self-made man and peer of the realm Alan Sugar launched a tirade against business clichés in the first episode of the new series of 'The Apprentice', which he fronts with all the charm of an alligator with toothache. He spoilt his anti-cliché rhetoric, though, by telling the bunch of cowed and callow would-be business partners that ‘actions speak louder than words’.

Sugar has always had difficulty with ‘regretful’ and ‘regrettable’. When he’s about to fire one of the losing team, he often tells them: ‘It’s regretful that one of you will be leaving this process.’

Repeat after me, Sir Alan, ‘You may be regretful but having to fire somebody is regrettable.’

Yes, I accept the cookie. No, I decline the cookie. would like to place a cookie on your computer to help us make this website better. To find out more about the cookies, see our privacy policy