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We care what you think (it says here)

[9 Feb 2015] Broadcasters like to ask for the public's comments and opinions, sometimes inserting tweets and email clippings to make it sound as if they are oh-so interested in what people think.

That hard-bitten veteran of the airwaves Andrew Neil took a different line around midnight on 30 October 2014, as an episode of his BBC show This Week glided to a close. After asking for audience reaction to the programme, he muttered conspiratorially:

‘BBC editorial guidelines mean we have at least to pretend to care what you think.’

His remark doesn’t seem to appear in the authorized version of the programme available on the web. But he said it – some of us were taking notes. Such honesty is as rare as it is refreshing. [MC]

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