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News & views

Gorenje website: really ‘Life Simplified’?

[12 Aug 2015] Websites should be easy to read AND easy to use. They waste time and infuriate people when they aren’t. (We hope ours isn’t too bad.)

But when our informant ‘Deep Freeze’ decided to register the five-year guarantee on her new fridge from Gorenje – slogan: ‘Life Simplified’ – she didn't expect to spend an hour and a half on such a supposedly simple task and still not succeed.  

But a poorly explained task on a poorly designed website meant exactly that.

Martin Cutts reports on Deep Freeze’s usability nightmare. To read the article, click here. (1MB) 

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