Plain Language Commission . Clear English Standard


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  3. Plain language and the courts
  4. Deceptive language – food from fake farms
  5. Pikestaff 75 – read it now
  6. Jottings
  7. Jargon for grown-ups
  8. English to be Latin of EU?
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  10. ‘The reason is because’
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News & views

On the wrong track

[18 Mar 2016] At the Emirates stadium, where Arsenal play their football, an advert for the team’s main sponsors catches the eye:

‘Fly Emirates to the Indian Ocean’.

This is perhaps not the ideal marketing slogan so soon after Malaysian Airlines’ flight 370 disappeared into the drink en route from Kuala Lumpur to Beijing.

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