Undaunted by crazy deadlines, we can often fit in an urgent editing job.
Our work is simply to help you clarify.
Plain-English editing and writing-skills training: helping you clarify your web and printed communications.
What we offer
- Our accreditation of your public documents with the Clear English Standard logo – see the Editing menu.
- High-quality writing-skills courses for your staff – see the Writing-skills courses menu.
- A distance-learning course to improve every individual’s writing skills – see the Writing-skills courses menu.
- Our accreditation of your website with the Clear English Standard logo – see the Editing menu.
- Rapid, affordable editing of your documents and website, even if you choose not to use the Clear English Standard – see the Editing menu.
We work for every kind of organization, offering a business-class service delivered by published authors and editors at a reasonable cost. And, just to be clear, our accreditation services for documents and websites are not part of any official scheme (we’re a business, independent of the UK government).
- The fifth edition of Martin Cutts’s book the Oxford Guide to Plain English was published in 2020. Order at www.oup.com using promotion code ADFLYK2 to save 30%.
- We provided the guest speaker for a recent conference of European Parliament translators in Luxembourg. Download the speech here or from the Publications menu.
- Courses after Covid-19: we can arrange 1-2-1 and small-group tuition using a combination of Zoom, Teams, email and phone. Ask for details. Also, our distance-learning course remains available (see the Writing-skills courses menu). We hope to resume face-to-face courses soon.
Our expert team members
Our small team of published authors and editors are highly experienced in the writing-skills field. The company is managed by Martin Cutts, author of Lucid Law, the Plain English Lexicon and the Oxford Guide to Plain English. Most of our courses are presented by Ruth Thornton, one of the best writing-skills trainers in the UK and the author of the Adult Learners’ Writing Guide (Chambers). Martin and Ruth are assisted by several tried and trusted freelances.
Find out more about our expert team members here.
Why use plain language?
Whether you’re writing to customers, colleagues or members of the public, it makes sense to use language they’ll easily be able to understand. We can call this ‘plain language’ or ‘clear language’. Plain language improves efficiency and saves money because more people will read and act upon the documents you send them. Plain language is now required by many leading organizations and industries, by several regulators and even by some laws.
Find out more about the importance of using plain language here.