Introduction
Every organization knows that customers and service users value clarity. So if you are making the effort to write your leaflets, forms, sales brochures and legal agreements in plain English, why not tell people?
Displaying the Clear English Standard helps you do this. It shows customers that your documents have passed a rigorous check of clarity, grammar and layout by experts in the field. The Clear English Standard also gives you a competitive edge and a public-relations boost by reassuring customers that you've taken extra care to be clear.
Some of our accredited documents have gone to ten million UK households — probably the widest distribution of such material anywhere in the world. More than 10,000 documents bear the mark, so it probably appears on about 100 million printed items.
For many organizations, gaining the Clear English Standard for all their major public documents has become an essential part of customer care. Its users include Standard Life, Financial Services Authority, Places For People, Companies House, The Insolvency Service, Zurich Financial Services, Birmingham City Council, Scottish Court Service, and the Foreign and Commonwealth Office.